An example we looked at was the Saw website. We found that a very typical convention of a horror film website was an intro at the beginning to show what the film is about. This is accompanied by sound which sets the mood and scene for the film and links it together. The website will also contain the key images that you are likely to see throughout the film. Saw for example uses the chainsaw image to show that this will play a particular role in the killing of characters. This allows the audience to associate certain aspects of the film with the website to help it to become more authentic.
A film website also usually contains the main character as an iconic figure on the website. For example the Saw films have Jigsaw which is the 'bad guy' and appears throughout all of the films therefore the audience will associate this with the films as it is important to link the film with the ancillary products such as the poster and website so that it becomes a whole promotional package.
Also they will keep the Typography the same throughout the film, poster and website which is obviously important as it helps convey the same message across to the audience.
What's more is that the Saw website also has a 'House of Jigsaw' tab where it gives some background information about the killer in the films. This creates realism for the audience as it talks about the killer as if it were real. It also includes 'The Traps' and 'The Victims' where browsers can look through these tabs and see what traps were used on which victims in the films. This contains a concept that is related to our film and we thought we might be able to do a similar idea where we focus on the background of the clown so that viewers can really get involved with the story of our film.
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