Because our film was based around a Halloween Party we needed the 'guests' to be dressed as Halloween characters. One that we felt was very typical of a Halloween character was the Scream grim reaper. We felt that we should use an intertextual reference of the mask so that the audience know what sort of film Coulrophobia is going to be and will help them decide on whether they would want to go and see it at the cinema, because fans of the Scream films will also most likely be interested in going to see Coulrophobia as it contains the same concept of a masked killer. We decided on just using the mask so that you can still see the the body of the person wearing the mask. This was so that it does not take away from the fear that the actual killer, the clown, has on the audience. It also helps the storyline to continue featuring an anonymous killer as it leaves options open for the audience to decide who the killer may be as you cannot see all the male's faces in the trailer. This will keep the audience guessing throughout which is vital in order to make sure they remain interested in the film.
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