The Process of Making Our Poster

To start with we took a screenshot from our trailer, as many big films use a scene from the movie as a poster, to put the audience members in the middle of a scene and create tension. We decided to use the screenshot of the clown at the end of the trailer, as we thought that this would be a good, memorable image to use.

However, we decided that the quality of this image was not great and could be better. We also felt that we could take a better photograph of the clowns face, as this one was not greatly positioned for a poster or website.

We when did a photoshoot with the clown costume and mask. We took various shots of the clown mask in different positions and with varied lighting. Below are a few shots from this photoshoot. 

A particular photo that we liked and thought would work well for our poster is this one: 

We liked the lighting on this photo and achieved this by turning all the lights of in the room but a lamp on the left side of the face. We covered the lamp to make the lighting dimmer and not so harsh.

We then edited this photo on the website pixlr.com. The one effect that we particularly liked on the photo was one called 'polak'.

Once we were happy with the effect on the photo, we used Word to create the poster. We inserted the photo onto a blank word document that was set on landscape. We used a landscape orientation as we thought that with this photo it would give us more room to put the title and other information on at the side.

We then changed the background color to black so that it would blend in with the photo and you would be unable to tell where the photo finished and the paper began. We decided to do this as if we stretched the photo to fit the page, the photo would have become pixelated and the quality would have dropped.

We then added the film title and the tagline 'n. an extreme or irrational fear of clowns' in the font that we had picked out, Extrakrebel 1987.

After this, we added the billing block and the certificate rating to the bottom of the poster. We made sure that the billing block was as central to the page as we could make it, with the film rating at the side. Additionally, we made sure that the billing block did not take up much of the page, as it is not as important as the rest of the poster.

Finally, we added the release of the film. We decided to put this in a different color to the rest of the information on the poster so that the audience was drawn to it and they know when the film is 'coming soon'. However, because using a different color would distract from the rest of the poster a little bit, we made this font smaller than the main title and the tagline, so not to draw too much attention away from them.

Overall, we are happy with how are final poster looks and think that it would effective in drawing an audience into our film.

The final poster: