Evaluation Question 3: What have you learnt through your audience feedback?

Audience feedback has been a vital component in creating our teaser trailer, allowing our audience to give there views and suggestions enabling us to make our media product of a high standard, fitting with the needs of our target market. Our target audience are aged 15-25, they are into video games, enjoy music of a metal genre such as slipknot and may have also watched the films 'Halloween' 'Scream' and 'The Strangers'

The first audience feedback we got was from a questionnaire that we made on survey monkey in order to see what our target audience likes, we had chosen to aim our film at people aged 15-25 and therefore sent it out to a group of people of this age range. We chose to use survey monkey to make our questionnaire as this allowed us to email it round easily and share it on Facebook. The questionnaire consisted of questions about genre and from this we decided to base our film around clowns as clowns, masked people and murderers were some of the things our target audience found the scariest, and therefore we decided to based out storyline around this, we found this very useful as it meant we would be creating a media production that meets the needs of the consumer as well as our own.   

Our teachers gave us feedback on the first draft of our teaser trailer and from this we decide to break up the party footage at the beginning of the trailer with screenshots of the victims in order to make it more like a trailer than a scene from the film. We also added shots of the clown in discordant places as recommended by our teachers. We feel there advice was very useful in creating our final product.

Once we had finished editing the first cut of our teaser trailer we decided to show it to our target audience and asked what they like about it and what could be improved. By asking the audience what to improve in our trailer proved very useful as it showed what our consumer wanted, it seemed that giving a background story to the clown and the characters would make the storyline clearer and improve the trailer as a whole. 
We were also pleased to see that people understood the concept of our film and it was reassuring to see that our teaser trailer fitted in to the horror genre through the codes and conventions we used in it.




Another way we have received audience feedback throughout the course of creating our teaser trailer is through social networking sites and YouTube, this has allowed us to keep the consumer updated throughout the course of making our trailer and given a chance for the audience to give there views. 

This was reassuring as it showed that our trailer was being well received by audiences and enabled us to get views and opinions from our target market to ensure that our media production was meeting all users needs and expectations. 

When creating our poster we had trouble deciding between what font to use, we thought it was best to gain the audiences feedback as they are the consumers of our product and therefore the people that the poster needs to attract. We therefore showed the two posters to a range of 16-18 year olds and asked people to vote on which one they liked best in order to help us create our final poster design.

This poster was the clear winner. It fits in with the typical conventions of a horror film poster as it is of dark colours and clearly shows the masked killer.
We think that this font fits well with the theme of our film, as it looks quite creepy and we think that the crosses through the 'O''s could symbolize death and crossing the victims off as he kills them. The only problem we had with this font was that it could be hard to read, however after showing it to our audience this didn't seem to be a problem. 

The final audience feedback we received was at a viewing of our trailer in which we showed it to our peers. For this we created a questionnaire in order to get a final set of feedback. We were overall pleased with this feedback as it proved to be very positive, we learned that our trailer had a clear concept and included many codes and conventions of a typical horror movie trailer. 

Throughout the course of creating our teaser trailer we have learned that audience feedback is very valuable, and there were a number of changes made to our trailer from the audience responses:

1. Cut up the party scene using screenshots of the victims, making it look more like a trailer 
2. Included footage in order to show a back story to the clown
3. Added shots of the clown in discordant places 
4. Used the font Extrakrebel 1987 

 We have relied heavily on our audience feedback and as a group have learned to listen to our audiences feedback as they are the ones who are consuming our product and this has allowed us to create a trailer that is well received by our target audience.