Website deconstruction: Mama

When you first enter the Mama website the trailer for the film plays automatically, we feel this is a good idea as it gives the visitor an insight to the film before they enter the website and further promotes the film, therefore we have chosen to have our trailer automatically play on the homepage of our website.


This is the homepage of the 'Mama' website:

 

• The background image is a familiar image from the film which is also used as the image for the poster, we have decided to this with our film website and poster in order to create a familiar image for our film
• There are Facebook and Twitter links across the top of the website, this allows visitors to like or follow these social networking sites and share with their friends, acting as a form of promotion for the film. Therefore for the homepage of our teaser trailer we are going to include links to the Coulrophobia twitter and facebook pages, as a way of promoting our film.
• The same font is used throughout the homepage of the website, which is also the same font used for the titles in the trailer
• They include 'Creator of Pans Labyrinth' on the website, this creates a high expectation for the film as the creators have already made a successful film, and could attract more people to watch the film as it is likely to be of a good standard.
• There is a song of a horror genre playing as you look at the website, this enhances the genre of the film and gives more of an essence of the film as you are looking at the website.
• There is also a twitter live feed on the home page, showing tweets about Mama, this allows anyone who visits the website to see reviews from other people about the film, acting as a promotion tool.