Improvements

From the feedback of our first cut, one thing we are looking to improve is the party footage at the beginning of the trailer in order to make it look more like a trailer and less like a scene from the film. To do this we are going to split the party footage up with screenshots of the victims facebook pictures, in order to portray how the killer stalks his victims before killing them.

Typography

We used the website www.dafont.com to choose a font to use for our trailer, poster and website. Here are the ones we have been looking at:

1

2

3

4

5

6

7

8

9

10

We have decided that fonts 1, 2, 5 and 9 are our favourite as they fit best with the concept of our film. We will therefore experiment further with these three fonts in order to select the typography to use in our trailer, poster and website.

Audience feedback of first draft

In order to see what to improve in our teaser trailer we asked our target audience some questions about what they liked and what could be improved, and here's what they said...

We have taken this audience feedback into account and her is what we plan to do:

• Cut up the party footage at the beginning to make it look more like a trailer
• Add some background into the clown and characters to make the storyline clearer
• Research into fonts to use
• Add more scary/ gore aspects 

 

Website First Draft

This is our first draft of our website.
We used the photo that we are using for the poster as the background of the website, linking the two together. We hope that by doing this the mask will become a recognizable image and that when people see the clown mask they will immediately associate it with our film.
We positioned the title, tagline and relese date towards the right hand side of the screen so it does not cover the mask and take away from it.
The release date is in red, making it stand out from the rest of the writing, however we think that we may change this as we do not think that it stands out enough, therefore we may change the color, make it bolder or bigger so that it makes the audience aware of the release date.
We put the three links to Facebook, Twitter and YouTube and linked them to our social networking sites, where viewers can find out more about the film and the making of it.
At the bottom of the site, in the footer, we put the 'Restricted' film rating symbol to show that the film has an age limit, and we put the links to the website where visitors can find out more about film ratings.
The five links at the top of the page takes the visitors to the site to various different pages. Although we only had to make the homepage, we have linked the 'Trailer' tab to a different page which has our trailer on autoplay.

Obviously, there are some changes that we need to make to our website as this is not the final draft.

Feedback #1

This is the feedback that we have got from our teachers:

• Limit party footage at beginning - avoid it looking too much like a scene. Footage is good but needs intercutting
• Introduce the 'legend' of the clown. Give background - perhaps flashback scene of children's party
• Hand picking up mask to put on? Perspective shot of clown?
• Shots of clown spotted by characters in discordant places (party scene lessens impact). Think 'It'
• More anchorage needed to set up the story
• Festival title is blurry
• Production title?

Website Deconstruction: Halloween II

• Title - this moves, drawing attention to itself and making sure that the audience knows what the film is called
• Facebook and Twitter links - visitors to the site can click on the links and be taken to these social networking sites where they can share it with all their friends. This is a version of free promotion
• Email sign up - visitors to the site can enter their email address and recieve information about the film. They can also receive emails from the companies that made the film
• DVD release date - tells the visitor that the film is avaliable to buy on DVD and Blu-Ray
• Other links - the other two links that they can click on take them to other parts of the website where they can do interactive things such as 'step into the deranged world of Michael Myers' or be entered into the 'Halloween II sweepstakes'
• Enter Site - this is the first part of the website which just introduces the visitor to the film but they can click to enter the main site where there will be more information about the film
• Background image - the image shows a still from the movie of Michael Myers with a knife making a stabbing motion, giving the visitor an insight into what will happen in the film

 



• Title - just like on the first part of the website, the title moves drawing attention to it and is in the same font as the rest of the website
• Links - the site has links down the side which you can click on which takes you to another part of the website where you can learn more about the film
• Trailer - once you have clicked on 'Enter the Site' on the first page, the main website becomes fullscreen and the trailer appears and automatically starts playing
• Open footer - you can open the footer at the bottom which contains more links to social networking sites, places to book tickets to see the film, a box to enter your email address to join the mailing list, the production company that made the film and the rating that the film has been given
• Background image - the image in the background is distorted and fades into the color of the background. It shows Michael Myers, the main character, which reveals part of the film.

Poster Deconstruction: Scream